Engineering Copywriter Blog

The modern world is dominated by competition. You see this everywhere you go, with brands competing against each other in every avenue.

The internet is no different. There are over one billion websites on the internet, of which roughly 200 million are active. Of course, you’re not directly competing with every single one of these since they won’t all be targeting the same audience, but you’re still left with a significant number of sites competing for top positions in the engineering field.

This can only mean one thing: You need a good website that really stands out from the crowd. And one way of achieving this is by hiring an excellent website copywriter to take charge of all your text-based website needs.

Website copywriters (and website content writers, for that matter) craft words that can grab the reader’s attention, promoting your company’s idea, service, or product clearly, and leading them down the sales funnel to become leads and potential clients.

If you’re still not sure whether or not you really need a website copywriter for your engineering company, I’m here to share 6 reasons why this is an investment worth your time.

1. You get to focus on other areas of business

This is possibly the most important reason to hire a professional copywriter.

As an engineering marketer, you have a million things on your mind and a million more to do. But crafting a piece of high-quality content can take forever – time you may not necessarily have.

By hiring a website copywriter to take on all of these tasks, you free up your time so you can focus on other areas where your expertise is needed more.

Conveniently, experienced web copywriters can also produce content much more quickly and efficiently than inexperienced writers, and investing in someone who can do the job more quickly and far better than someone else is definitely an efficient use of resources.

2. Technical details can be explained better

If you’re hiring an engineering copywriter, you’re not hiring “just another writer”. You’re hiring someone with expertise in your field, someone who can translate all the technical details of your company and turn them into engaging content that will attract and inform readers – and potential clients.

Niche-specific website copywriters bring a lot more to the table than generalist writers. They can grapple with complex concepts and jargon, breaking them down into simple-to-understand phrases so that anyone, no matter their background, can understand what your business offers.

This allows a copywriter with experience in the engineering field to better portray the services or products you offer.

3. Your web copy will sound more professional

Professional writers have an eye for language. They’re trained to spot grammar and spelling issues, improper punctuation, and awkward phrasing (here at Engineering Copywriter, we also run all our writers’ work through technical proofreaders – for an extra quality check).

As such, you can rest assured that your content will be free of the technical faults that plague amateur copy (yes, even if you’re trying your best to create great content).

But it’s more than just spelling and grammar:

• – Professional website copywriters may work by themselves, but many also work with copy editors and proofreaders who review each piece before it’s published to ensure no mistakes have been overlooked.
• – Great web writers have the ability to write concise content that’s to the point and easy to understand. This is particularly important for web copy, which benefits from lower readability levels.
• – Copywriters are particularly skilled at persuading web visitors to take action. This doesn’t necessarily mean making sales, but can refer to any calls to action that may be highlighted on the website.
• – Trained writers can also develop a consistent tone and brand voice that better target your ideal audience.

By simply bringing these skills to the table, a professional engineering web copywriter can take your website to the next level.

4. You’ll benefit from greater brand consistency

Every marketer knows that consistency is important when promoting a brand – but this also includes the written brand voice.

If you hire one fantastic web copywriter, you ensure that all of your engineering company’s copy will match. But this doesn’t mean that the writer will decide what the brand voice will be – this is something that the company should decide on. Make decisions on language, correct phrasings, standard greetings, and anything else that you feel may be relevant.

Professional writers can help your engineering company with this, creating a style guide and tone of voice that best fits with how you want people to identify your brand. This means that any copy – regardless of whether it be in long-form blog articles, social media posts, email newsletters, or print materials – will have the right tone of voice.

Professional writers can even create a universal style guide here so that you, others in the company, or future company writers can copy the brand’s required style.

5. Copy will be better optimized for search engines

Search Engine Optimization (SEO) is a complex game. While I’ve shared the basics of SEO and can give you some key on-page SEO elements to focus on, SEO unfortunately isn’t like riding a bicycle. It changes all the time, which means you also need someone committed to SEO to stay on top of all the latest changes and developments.

If you hire a professional web copywriter, you can rest easy knowing that you have someone committed to SEO who will have – and continues to gather – all the professional insights required to ensure your content ranks highly in the results pages of all major search engines.

They’ll make sure your content targets the right keywords, set up title tags and meta descriptions, and ensure all of your web pages follow the best SEO practices.

6. Generating organic traffic and leads

All of the above can lead to higher search engine rankings and more organic traffic, which directly affects the number of lead generations, sales, and conversions.

Ultimately, that’s what every company wants.

Do you need any more reasons?

Look at it this way: If you’re planning on building a bridge across a river, would you trust someone to build the bridge who only occasionally dabbles in bridge-building? Or would you rather trust someone who’s fully devoted to building bridges, someone who’s built dozens of bridges and thinks, breathes, and lives bridges?

The same would apply for web writing.

If you’re ready to make the investment and optimize your web copy, reach out to me – I’m here to help.

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