A is for Action
If, however, you’ve managed to build a need or want for your reader, you’ll be on to the last part of the AIDA model – encouraging action!
At this stage, the final step of the AIDA marketing model, you’ll want to guide your readers towards making a decision or taking a certain action.
Your CTA (call-to-action) should be clear, compelling, and easy to follow.
If, at the end of your content, you’d like the reader to call your business or buy your product, you should end with clear CTAs that reflect “Call Us Today” or “Buy Now”. It doesn’t even have to be sales-oriented. You may simply want your reader to subscribe to your blog or accept a free eBook. These can also be clear CTAs.
There should be no confusion as to what your reader should be doing next, and you should definitely make it as simple as possible.
Putting it all together
AIDA, as you’ve now seen, stands for Attention, Interest, Desire, and Action. It’s a very simple framework to follow that’ll help you structure your copy or content well, and guide you on what you should be doing at each point.
You don’t have to do all of this alone, though. If you want to grab your customer’s attention, then let Engineering Copywriter write some fresh and relevant content for your site. You can contact me directly for a chat here.