Great web copy is essential for all industries, including the engineering field. It’s the force behind all successful digital performance, advertising, and commerce campaigns.
It allows you to connect with clients, moves customers along the marketing channel, and plays an instrumental part in completing a sale.
But to truly stand out, your engineering website needs more than just great design – content is crucial, too.
I know how difficult it can be to create good web copy for an engineering blog – it requires a certain type of technical writing that sets it apart from regular blogs!
But it’s definitely still possible, so let me walk you through what I’ve found works best to create good web copy for engineering sites.